The new town centre should not be called The Brooks Centre, the town council has told supermarket giant Tesco.

The new name was revealed several weeks ago after slipping out in promotional material aimed at shops looking to open in the centre.

The objection came to light following a meeting on Wednesday where councillors said the name had been picked “without any consultation with local residents or the town council”.

Councillors also pointed out the proposed logo was too similar to that of South Gloucestershire Council and that there were too many similarities in the new name to to the Brook Way Activity Centre.

Tesco had been due to hold a competition to name the centre but a spokesman told the Examiner several weeks ago that “time had overtaken them” so they settled on the Brooks Centre.

Councillor John Ashe said: “I am extremely disappointed to hear that Tesco have chosen a name without consultation with the Bradley Stoke public, particularly in light of their promise to hold a competition for local children to gather ideas for a name.”

The new town centre is due to fully open in 2009 with around 15 retail units alongside a rebuilt Tesco which is due to open this Autumn.