Tesco DID go back on its promise to involve the community in the new name for the town centre, The Bradley Stoke Examiner can reveal.

The supermarket giant has named the new town centre The Brooks Centre without any consultation - a move which has angered Bradley Stoke Town Council.

In a press release issued by Tesco, which was issued on 30 November, 2007, and seen by the Examiner, a spokesman for the firm, Felix Gummer, is quoted as saying: “We now have to find a new name for the town centre and will be launching a competition to find that name in association with the town council early in the new year.”

The town council has criticised Tesco saying the new name was too similar to that of the Brook Way Activity Centre and said the proposed signage was too much like South Gloucestershire Council’s logo.

Speaking on BBC Radio Bristol this morning, Tesco spokesman Dan Bramwell said the idea of a competition to name the site was discussed but “never promised”.

“It was suggested but it was never promised at at planning meeting. A piece appeared in the local paper the following morning and the town council and myself sent a letter to the paper correcting them saying there were no promises.”

Mr Bramwell also suggested on-air that a competition to name the centre would “delay building”.

The new town centre should not be called The Brooks Centre, the town council has told supermarket giant Tesco.

The new name was revealed several weeks ago after slipping out in promotional material aimed at shops looking to open in the centre.

The objection came to light following a meeting on Wednesday where councillors said the name had been picked “without any consultation with local residents or the town council”.

Councillors also pointed out the proposed logo was too similar to that of South Gloucestershire Council and that there were too many similarities in the new name to to the Brook Way Activity Centre.

Tesco had been due to hold a competition to name the centre but a spokesman told the Examiner several weeks ago that “time had overtaken them” so they settled on the Brooks Centre.

Councillor John Ashe said: “I am extremely disappointed to hear that Tesco have chosen a name without consultation with the Bradley Stoke public, particularly in light of their promise to hold a competition for local children to gather ideas for a name.”

The new town centre is due to fully open in 2009 with around 15 retail units alongside a rebuilt Tesco which is due to open this Autumn.

Costa Coffee is the latest firm to confirm it is looking at Bradley Stoke town centre as a potential location to open a new cafe, The Bradley Stoke Examiner can exclusively reveal.

This website has already confirmed that Reflections Hairdressing Salon is moving in and fast food firm KFC is considering opening a chain there.

A spokesperson for Costa’s parent firm, Whitbread, said: “We have no firm plans as yet but are currently examining Bradley Stoke for a possible site.”

Costa Coffee already has several cafes open in Bristol including one in The Mall at Cribbs Causeway and another off The Triange in Clifton.

For the latest town centre news check out The Bradley Stoke Examiner’s in-depth coverage.

Bradley Stoke’s new town centre is to be called The Brooks Centre, the Bradley Stoke Examiner can reveal.

The new name for the development slipped out through promotional brochures for potential tenants at the centre.

Tesco had intended to run a competition to name the centre but a spokesman for the firm said time had “overtaken” them. “We have settled on Brooks Centre,” he added.

What do you think of the new name? Hit the comments below and let us know.

Fast food firm KFC is in negotiations to open a chain in Bradley Stoke’s new town centre, the Examiner can exclusively reveal.

A spokesperson for the company told this website that they are “continuously looking for suitable locations to expand our portfolio”.

The spokesperson went on to say: “Due to popular demand in the area, we can confirm we are pursuing plans to develop a site in Bradley Stoke which will potentially create 15-20 jobs within the local community.”

The town centre is due to open in 2009 with 15 retail units which will include shops and restaurants.

The Bradley Stoke Examiner was first to reveal last week that a Reflections Hairdressing Salon would be moving in to the new town centre.

A new route into the Bradley Stoke town centre development has opened meaning motorists must now drive around the edge of the building site to park at Tesco.

The new town square and shops are due to be built on the site of the original route into the car park which ran past the disused petrol station - due to be demolished soon.

Motorists will now enter from the roundabout on Savages Wood Road and will turn left alongside the new petrol station.

The route follows the new fence, which runs behind Manor Farm Crescent and Hedgerows, to a new mini roundabout and then into the old car park.

Bus users will also be affected by the changes with the town centre bus stop being moved to Savages Wood Road near the pedestrian crossing.

Shortly after the supermarket closed on Sunday the old route was blocked and new one opened.

Hairdressers Reflections has signed up to open a new salon in the Bradley Stoke town centre development, The Bradley Stoke Examiner can exclusively reveal.

The Bristol-based business has become the first to announce it is opening in the new development due to be completed in 2009.

Reflections began life in 1971 and currently has 18 salons around the South West and Midlands areas.

The family-owned firm has been finalists in the British Hairdressing Awards for five consecutive years and won the prestigious Wella Trend Vision UK Award 2005.